Poolside Palette
Clementine & Curacao
Bold colors, cold drinks, zero leaks.
New Arrivals
New · Core
New Duo Is Here.
Duo insulated can cooler now with OctaLock TM tech.
New · Core
MagPack in Primrose
Built for everyday carry and ice-cold performance.
New · Limited
Vibe Check Collection
A glossy checker print that’s impossible to miss.
New · Core
BruTank 20qt
The grab-and-go cooler that does not cut corners.
Make It Yours
Customize your very own Brü with text, icons, and more, or add a personal touch to gifts for friends + family.
Innovation + Tech
Innovation + Tech
SlideSeal™ Magnetic Lid
The first 100% leakproof flip-down straw for a hygienic sip every time.
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SoftSip™ Straw
Gentle on lips and teeth, SoftSip™ is removable for easy cleaning.
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U-Turn™ Lid
100% leakproof design that locks with a simple turn.
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OctaLock™ Threading System
Eight different sipping positions mean it adapts to how you carry and drink.
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MagFlip™ Lid
A magnetic lid that keeps itself out of the way while you sip.
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ColdKey™ Stainless Steel Straw
Designed to provide a plastic-free drinking experience.
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Push-Lock™ Technology
Keep your favorite sodas and seltzers secure while you sip.
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Multifunctional Technology
Hot, cold, or carbonated, we are more than just a cup.
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Innovation Is At Our Core
We design products that enhance your every day with features you simply won't find anywhere else.